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Years ago, I found myself on a hiking trail that was a little more ambitious than I’d anticipated. It started out easy—wide paths, clear markers, and a gentle incline. But halfway up, the trail turned rugged.
The markers disappeared. The climb steepened. I was tired and second-guessing every step. I thought about turning back.
That’s when a group of seasoned hikers came up behind me. They’d been on this trail before. They pointed out where I’d gone off track and offered some tips for navigating the harder parts ahead.
With their guidance, I made it to the top.
Here’s the lesson I took from that day: Even when you’re strong and determined, it’s easier—and smarter—to rely on the experience of others who’ve been there before.
What This Means for Your Business
Running a business can feel a lot like that hike. In the beginning, the path seems straightforward. But as you climb higher, things get harder. The market shifts. Competitors show up. The stakes rise.
The temptation is to grit your teeth and push through. But just like on that trail, there’s a better way.
Advisory boards are like those seasoned hikers. They’ve navigated the challenges you’re facing. They can point out blind spots, share proven strategies, and keep you moving toward your goals—without wasting time or energy on dead ends.
Why Business Owners Hesitate
You might think, “I know my business better than anyone else.” And you’re right. But the best advisory boards don’t take the reins from you—they empower you.
An advisory board brings:
Perspective: They see what’s coming from a mile away.
Expertise: They’ve solved the problems you’re dealing with now.
Accountability: They keep you on track when it’s tempting to veer off course.
Are You Ready for Your Next Summit?
Building an advisory board isn’t about giving up control. It’s about surrounding yourself with people who want to see you succeed.
So, here’s the question: Where are you in your climb? Are you ready for some experienced guides to help you navigate the trail ahead?
Let’s talk. Together, we can figure out if an advisory board is the next step for your business.